From Chaos to Clarity - Uplevel Your Business

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Hi and welcome to You World Order Showcase podcast. Today we have with us, Maggie Lynn Olson, who's from chaos to clarity coaching. She also has a is a podcast host of.

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Chaos To Clarity Podcast she specializes in empowering, ambitious and multi talented women entrepreneurs, coaches, consultants and online course creators to unleash their full potential. Welcome to the show, Maggie. It's really nice to have you here.

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Yeah. Thank you, Jill so much. I'm so excited to be here. I've just been anxiously waiting and I'm just so excited to chat.

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That would be great. So how did you get started? What's your story?

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Oh my goodness. So my my story starts long ago, so I've actually been in business for right for over 17 years. I started when I was young babysitting and you know, it kind of just grew from there. The entrepreneurial bug grew from there. When I was in college. I.

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Early place.

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Studied abroad in Spain.

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And when I was in Spain, I took thousands of photos while I was there and growing up, I, you know, monkeyed around with my mom's camera and took all kinds of pictures. I didn't think much of it until I got into college, studied in Spain and realized, oh, I really love taking photos. So I came home from six months abroad, and I told my mom, I said.

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I want to open a photography business and she said great.

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And how about you finish college? Do you have like 2 semesters left? Right. So I was like, OK, that sounds. Yeah. Sounds like a good idea. Right. So I finished. And at the time, that was right around 2007. So for everyone in the States, 2007, 2008 was the crazy.

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Housing crisis sorts right, and not a lot of people were finding jobs. I was lucky enough to.

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The great debacle.

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Get a full time job from the internship that I had been doing here at home, so I was working full time in corporate as well as growing my photo business. And then from there things just really took off. I started having more conversations with people about photos that continued to grow. I wound up leaving my corporate.

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Job in that time span where I was leaving and going full time with photography, I started taking yoga classes, fell in love with you.

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Yoga became a yoga instructor, started teaching a ton. So I was doing kind of two businesses and that was really awesome for me to support myself as an entrepreneur.

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And then I got the opportunity to purchase the yoga studio that I trained at and when I purchased that yoga studio, I thought ohh, this is cool. I don't know how to run a yoga business at all, and something about me is I have a very glass half full, very optimistic, very like.

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I don't know how to do this thing yet, but I'm gonna figure it out anyway.

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So after purchasing the studio I then you know, grew the class list and I realized I cannot teach 15 to 20 classes a week. It's just not feasible. So I had to start hiring teachers. There were no yoga teachers, so I created a yoga teacher training program, started training teachers.

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And this is where coaching and my life kind of go hand in hand is when I started teaching all these women how to be a yoga instructor.

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Every single person that went through my program, at least in the beginning, always ask, OK, this is great. I know how to teach a class, but like, how do I make money being a yoga teacher? So then I started infusing a lot of like business like the business of yoga into that coaching scene, right where I was coaching these women. I was helping them.

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I was giving them the opportunity to really step into their power as a yoga teacher.

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So then in 2020, when the pandemic started and everything closed down, I realized I didn't want to own the yoga studio anymore. And I was that thought really scared me. It really scared me because I was afraid of what others would say. The judgments that they would have and.

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You know, like, ohh, she's quitting this now. She was a photographer. She owned a yoga studio. Like now. What is she doing?

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So as I pivoted from the yoga studio to coaching, I didn't tell anyone that I was a coach for like a year and a half, right? That I had gone into coaching. It was just this, like, ohh. I'm gonna post these things on Facebook and I'm gonna hope that, you know, people ask me what I'm doing and and no one really asked.

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Right. So then I was like, am I supposed to grow a coaching business if if nobody's asking? And I realized I haven't told anyone that I'm a good right. So I'm like, ohh. Well OK, first I have to start telling people that I'm a coach and.

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Honestly, I was met with so much. Just love and acceptance that, you know, I think back to myself a few years ago and I'm like ohh, I really did not have to worry. So when some of those worries start creeping back in for myself, for my clients, you know, I always let them know that like, your thoughts are probably worse than what.

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Anyone else is thinking, and if they are thinking those things, it's it's really none of your business and it don't let that you know like creep in creep in for you.

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So I've been full time coaching since 2020, although I kind of joke and say I've really been coaching since 2016, but truly like stepping into my full like business coaching and having more conversations with people really since 2022 because I, you know, the pandemic. I didn't tell anyone.

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We had another baby. I took a maternity leave and then I decided, OK, I'm ready to, you know, like, fully take this on and move forward.

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So it's been a really interesting 17 years, really I look back and I'm like, I can't believe all of this stuff has happened for me. Like, I'm so excited for the future. All of the stuff that is happening for me, there's just so much possibility and I love to really infuse that into my clients as well.

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Right. A lot of the women who are coming to me are in a similar position. Maybe they're leaving corporate, maybe they're pivoting, maybe they're just scared to.

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Speak these things into existence.

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And that is kind of my secret sauce. I really help them learn how to talk from the heart. Right, speak from the heart, talk about themselves in a way that they're like. I'm so excited to tell you this thing. I can't wait for you to come along on this ride with me. Here's some Nuggets of information.

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You know what other questions do you have and really kind of like that selling with heart like selling without selling is what somebody said to me the other day. You're so good at selling without selling and just inviting people to come along so.

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I think that's one of my favorite things about being a coach is that there's just so much possibility for myself, but more importantly for my clients.

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The doors have just blown open as far as possibilities since since the pandemic, it's like it was. It was horrible.

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But it was.

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The silver lining is that it just exploded the opportunities for everybody to really step into being who they were really meant to be.

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So many times there are people that are trapped in corporate jobs because they did the college route and and now they have all this training. You know, the medical profession comes to mind. But you know, engineers and lawyers and, you know, any kind of professional out there that spent, you know, 10s, maybe even hundreds of thousands of dollars for.

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Training to become the professional that they are and then.

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Then they're at the mercy, and sometimes they're just locked into having to make a certain amount of money each month so that they can't.

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They feel like they're trapped in the in these jobs when you know.

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There's, there's always a way out.

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Right. You just have to be willing.

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To to to step into it.

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Mm-hmm. Yeah. A lot of the time, you know, like, face the fear kind of comes to mind there. And, you know, I've had. I've had a couple of clients who that that's that was their motto coming in right. I'm just gonna face the fear and do the thing anyway.

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Which is cool, right? Like. And I definitely have embraced that. But I also remind them.

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Like if you're doing things scared, it's probably not gonna work, right? So yes, face your fear, but also. And that's really why I call what I do. Chaos to clarity coaching because it's facing that a lot of times. Inner chaos, right facing your inner chaos. Calming that finding clarity within so that.

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All the outside chaos, it it kind of dulls, right? It gets a little bit duller and it's like, OK, this thing isn't really.

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It's big, it's big, but it's not like as scary big, right? It's manageable. And yes, I'm gonna have to do some things. I'm gonna have to take action. I'm gonna have to face some of these fears, but it's facing the fear in a way that really allows you to tap into your potential and more importantly.

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Possibility rate. The possibility that.

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What if this works for me and even like wow, this is this is working, I'm taking the steps forward, right? Walking into that possibility instead of running scared from fear of like, Oh my gosh, what if I don't make this much money this month, right?

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Yeah, and and part of it is is just your whole mindset around how things are.

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Or how things could be and you know there's.

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You can always downsize to get started. Exactly. You're going to have to make some changes if you're going to change the way things are you you're you're where you are because of the things, the decisions you've made and the thoughts you've had that have gotten you to this point. But if it's not serving you, then you need to have different thoughts.

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Right, yeah.

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And have different have a different reality to produce.

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The the vision that you set for yourself, and I think that's a lot of what you're talking about doing for people.

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Yeah, yeah, for sure. You know, I feel like mindset is probably 90 to 95% of business. If you're going in with a scared mindset or fearful mindset. What if this doesn't work? What if I can't do this?

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You know that is really going right? Yeah. What you think becomes what happens? And I don't think people realize that until they get into business and they realize. Ohh.

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If I shift my thoughts, even just a little bit from you know what? If this doesn't work to what if it's possible that this will work? You know, even just that little shift can be such a huge.

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Movement. You know when you're starting to go away and move into the realm of like ohh my gosh, this works right, you know, and you start to see proof that it works because your brain is always looking for.

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Proof. Oh, I'm from. Oh, totally, absolutely right. And if you're telling yourself, I don't know if this is going to work, your brain is gonna see all those things. Like. Ohh. Yep. See that post you just did? Nobody's coming up commenting on it. It's not working, right. Whereas if you're in that land of possibility, that land of like.

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Confirmation bias?

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This there is a possibility that this will work. Your brain's going to see, you know, oh, my goodness, someone liked your post or someone answered your e-mail. Wow, this is working.

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And it helps you to open up to things that are coming along, opportunities that come.

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Along if you're.

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Hold on.

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If you're looking for that confirmation bias, then it's like, oh, and this presented itself. So maybe I should look into that and see how that fits in with my my bigger plan and and writing it down.

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There's a lot of value. There's magic in the written word by hand. There's just.

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That's what they call it, spelling. It's actually from creating.

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Right.

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With with words, because it's, it's how we.

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It's how we make reality happen. We we speak it or write it and.

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They've done studies where you know people that wrote down their goals, or much more likely to achieve them.

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Even if they did nothing else other than write them down.

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Because then you start to, you start to have things come into your periphery that you can take advantage of that will move you towards the confirmation bias, but also towards being able to have it happen. I I'm sure you've experienced this too where you've you've talked to people who've created vision boards and then.

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That's amazing.

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Tuck them away somewhere and then years later they go back and they go. Ohh. I've got that. I've got that. I've got that. I've got that.

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I've got this. Yep.

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Yeah, yeah, yeah, for sure.

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These these things.

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Actually work in in the real realm of.

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How reality works.

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Mm-hmm. Yeah. And I think that is that's such an amazing part of being an entrepreneur, is to, you know, like bear witness to all of these things happening for you in your life. And I mean that like, I don't want anyone to think. I've never had hardships. Right, because I.

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Have there have been a lot of hard things that I've navigated in the last 20 years of my.

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Life. But there's been so many amazing things too, and even all of those things that.

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Are like ohh.

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That was really hard, right? Like the one thing that comes to my mind is, you know, closing the yoga studio as much as I was done with it, especially once all of the pandemic stuff started happening and things were closed.

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And you know there there was this cycle of like ohh, OK. Well maybe in in this length of time we'll be able to open. Nope. And the the goal kept getting, you know, pushed back further. I started to realize like I am really tired. I'm really exhausted.

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Mentally, physically, emotionally. And I sat with some of those thoughts and I thought, you know what? What?

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What if I did close the studio? Like what?

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Would that feel like what would happen and what would I what do I want to do if I don't have this yoga studio anymore? And honestly, it was like a weight lifted off of my shoulders. You know, when I was like, I I can close it. I can try and sell it.

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I can also just close it.

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And I did try to sell.

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But the few people who were interested in it, you know, they wanted to know that the studio would bounce back after the pandemic, right? And I'm like, I can't make that kind of promise to you. I. Yeah, I have no clue how long this is going to last. So.

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Who knew?

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So I wound up closing it. And you know there's.

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It's it's kind of like.

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I call it celebrating a death, right? Like closing a business, closing a chapter of a very big part of my life was a lot more. There were so many different stages of grief that I went through during that. After that time, and I was like.

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I did not expect this to be so emotional, but it was definitely a processing of all the things, right and.

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And I really think that's why, you know like.

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I didn't tell a ton of people that I was a business coach or that I was, you know, going into coaching after I closed the studio because I needed that time to grieve. I needed that time to, like, come back to me and what I really wanted, you know, and something not a lot of people talk about is an exit plan for your business.

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Yes, like I I.

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I still that it's one of those things that it's like it's on my list of things to do.

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But I haven't done it yet and I know that just from the yoga studio, I did not have an exit plan. So when I was trying to put together a list of like what to sell in the studio, it's like I don't.

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I have no clue, you know, and I think having that exit plan, the more I think about it now is like OK, here is what needs to happen. If something should happen to me. But also here's what should happen if I'm decide I'm done. Like, what do I want to? What do I want to happen?

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Because I didn't have that with the yoga studio. There I was the.

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And making all the choices, which is fine and good, but I was also making choices kind of.

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Rash right in like ohh this has to be done. I have to shut this off. I have to do that. Oh, my gosh. There was no checklist. So having that exit plan, even if you never use it, it still gives you that Peace of Mind like.

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I have. I have a plan.

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Really should be.

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Part of your business plan. Most people don't have a business plan either, but it it needs you need to have some framework for what you're doing and and what it.

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Yeah, yeah.

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Right.

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Right.

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You know, the whole an idea. It doesn't have to be super concrete, but just, you know, a fluid idea of where you are now and where you want to get to and what is the end. What does the end look like for you because you know, unless you're you're thinking that you're going to just build a an empire.

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And you know, that's a perfectly good business model, but it's not what most people are thinking they're going to do. And a lot of people.

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That I talked to our coaches and and coaches are generally people who want to help other people solve a problem that they've figured out the solution to themselves. So they go out and they just they just want to help people and they really want to help everybody, which doesn't either doesn't work either, but.

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And and they don't really think about, you know, what do I want my business?

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To look like how?

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Do I want to benefit from my business? How do I want to feel while I'm running my business and when will I know I'm done with my business?

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When will I know that I've reached it? What's? What's the end goal here?

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Mm-hmm. Yeah. Yeah, I think that's a really right. I think that's a really interesting.

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Right.

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Dollar figure.

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And concept and it's definitely something that you know, like like I said, an exit plan is on my list of things to do. But I also know that like for me, it takes a little while to get into that. Like Ohh do I want to think about the End Quote UN quote right that that end space and.

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You know, give myself the opportunity to really dream, but also the opportunity to be really real with myself and say, OK.

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OK.

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Here are the points that I think right now could be you know that point of like maybe this is.

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Enough, right? What does that feel like? And also the possibility that when I reach those points?

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Maybe I won't be done and the you know again, the possibility to be like, OK, if I get here and I'm not.

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Done. You know, like, let's rethink all of this so.

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Yeah, but there's there should be off ramps in your plan, you know.

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When you reach the off ramp, you have the choice. Do I want to get off here or do I want to keep?

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Going to the next exit.

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Right.

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And you know it. It gives, it gives you a lot more options, but it also helps you to recognize the the choices that come along in the process that you're going through. And it also helps you to figure out where you need help and where you need to shore up your your shortcomings.

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In terms of education, because it's really easy to learn to.

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Learn modalities. We'll call them in. In the coaching world. But.

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Right.

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And everybody has their own way of putting them together so that they're unique and they solve a unique problem or set of problems with the way that they use the modalities and they, you know, it's kind of like a cafeteria style but.

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It's like going to college and and learning.

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Learning to be.

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Let's say you're learning to be a. You just go to a a, a training school and you learn to become an electrician. But you don't learn how to put the like, how to contact customers, or how to.

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How to do certain aspects of the job that a you know a person who's.

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A master electrician knows how to do they know how to do all of the pieces and.

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You need training for those things and you need training to learn how to do all the pieces for setting up a business and being an entrepreneur. It's not just being a coach and helping your you know next door neighbor.

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With whatever their problem is.

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It's it's actually setting up a business, having a marketing plan, having a systematic way of finding customers, having a systematic way of communicating with your customers and and offering ongoing services and different services that meet their changing needs.

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You know.

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It's it's more than just getting certified.

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Right.

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Hoping that you're going to and more certifications aren't necessarily going to make it any better for you, and that's I'm I'm really getting around to. That's why you need to hire somebody like Maggie who can help you navigate all these other little pieces.

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Right, yeah.

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Right. Yeah. And I, you know, I would definitely say that.

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Like something I noticed in the yoga world was that.

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I can't think of any other yoga teacher training that offered.

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Business coaching other than mine and it was actually really frowned upon in the yoga community to offer business advice and and or coaching to upcoming yoga teachers.

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And when I learned that, right, so in the state of Wisconsin, and the only reason that I really kind of dug into that more was because in Wisconsin, if you have a a school or, like a training, you have to follow state regulations and those state regulations said that you have to follow.

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Whatever governing quote UN quote governing body there was for whatever you were teaching. So for yoga that's, you know, yoga alliance.

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And maybe things have changed in the last.

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Four or five well 4:00-ish years. But you know, when I was doing that.

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Yoga alliance in there like.

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You know, saying in their in all of their stuff said, you know, you could do out of the 200 hours of yoga teacher training, you could do 2 hours of business.

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Talk, talk about business for two hours and I.

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OK.

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Was appalled by that because I'm like, I understand that I am teaching these people to teach a yoga class. Yes, but I also really want to empower them to go out and be hireable to other yoga studios.

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I want them to know right start their own studio, be a teacher, be I don't care what it.

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Stole their own.

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Is but know how to figure out what do they ask for for pricing? What are workshops they can, you know, help.

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So in yoga teacher training, I had my students. They learned how to teach two different types of classes, and then they also had a workshop that they created, and then they they gave it at my studio so they could have basically a review or a testimonial from me. And anyone at my studio to say, hey.

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This person gave this workshop at my studio. I would glad.

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Really, you know, recommend them to do this at any studio. They are approaching and you know, really gave those teachers empowerment to go out and say here is how much I charge for this. Would you be willing to host me here, you know? And like in the yoga world, that was like, Oh my goodness.

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Don't ever talk about business. Don't ever let the people know. But how do we? Yeah. Yeah, but even.

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Or money.

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God forbid you talk about money.

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I know, and that is that that floors.

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But I also, and I've taken a couple different like coaching trainings like learn to coach, you know, whatever and almost none of them talk about business.

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And some people that I've connected with, you know, they've said, well, I don't feel comfortable.

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Speaking about business and I'm like, but you have to have you. Please tell me you have a business plan and I don't think a lot of people do, you know, at least just kind of a general outline of like, here's the plan for the year. Here is what I'm offering. Here's how many people I want to bring in this year.

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And I don't think people have that even in my photo business. I don't think many photographers have a business plan other than go out sell sessions.

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And make money, which is OK, but like, how are you ever going to track?

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What's working and what's not?

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Yeah. Yeah. So that's why I like I'm very passionate about helping women figure out, OK, what does work for you? Yes. Let's get out of chaos into clarity. But how can we create some goals, some aligned goals?

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How can we create an action plan and a strategy for you've got these goals. Here's a strategy. There's millions of strategies. Choose one. Let's work on it for more than a week. And we're going to see, right? We're going to see what happens. We're going to play. We're going to create. We're going to experiment.

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And see.

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And we're gonna fail. And in the failure, we're gonna learn stuff, OK? It's going to make us better, and we're going to keep failing, and we're going to keep failing, and we're going to make a fool of ourselves sometimes.

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Right.

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But that's how you learn, right? And you can't bypass that step because you will fail that it's just baked into the the whole process. But it's not like.

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Oh, absolutely.

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Just because you failed doesn't mean you're done. It just means that didn't work. Try again and it means you're human and you know stuff.

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Happens right, right. And I like to remind a lot of my clients that like a lot of my clients are moms, you know, and I remind them like your baby didn't.

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Like learn to walk and never fall down. Yes, some babies stand up and take those first few steps, but I promise you, I can guarantee you that baby has fallen back on its **** at least one time. And right. And I think that's important to remember. Like, yes, like.

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All the time.

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There's a I think it's a Japanese proverb that says, you know, fall seven times, get up 8, right. So like.

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You don't have to just because you foul or fail doesn't mean you have to stay there. There is possibility to stand back up, dust yourself off and go. Hmm. OK, that didn't work how I thought it would. Let's try something new and it doesn't have to be this, like, huge 180 of a of a thing.

:: 29:44

Right. I think people get mixed up there. It's a little bit right, like let's just course correct just a little bit like I had. I did a free challenge in my group earlier this year. So this is still very like fresh for me, right and I.

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Started, I started talking about it and then we were going on vacation and I was like ohh no, this vacation is.

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Just weird timing and I'm like, OK, I'm still gonna do this. And it was kind of like, rushed all over the place, and it was still a good turnout for a free challenge. Right. There's still a lot of a lot of people, but I knew that the metrics that I wanted didn't get hit. And so, you know, it was a.

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I guess you could call it a failure, right quote UN quote of sorts. But you know, that allowed me to look at that again and go, OK.

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Let's not plan it right on the heels of a vacation. Let's, let's figure out look into the future and you know, like when do I wanna do this again? Because, you know, I knew that was a little bit more planning. It will be what I want it to be.

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You know, so even for me as a a seasoned business coach, right, knowing that I still fail, you know, I think that's important to understand as well.

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I think it's important to understand also that there's a difference between failing because something didn't work and something working but not meeting your expectations.

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That too.

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Which is kind of what.

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You're talking about sounds like.

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To me.

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Yeah, well, there was some stuff on the tech on the back end on the tech side.

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That did not work. I forgot I forgot a few things and didn't didn't click some of the right buttons in the CRM so people got sent all of the emails at once and it was one of those seasons. Oh, oh, cool. Yay, sorry. Better luck next time.

:: 31:43

Oh yeah, I love those things.

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Did that just today last week, I do these deep dive lives in our community and last week I didn't go live anywhere and this week I went live on my profile instead of in my group.

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Stuff happens, it does. It does.

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Just gotta roll with it.

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Yeah. And I think you know when you can.

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Like kind of laugh at it and go, oh, that happened. Cool. Love that for me. All right? Like on to the next thing. It feels less heavy, right? It doesn't feel like I could have gotten totally derailed by that free challenge. And, you know, there was a part of me that was.

:: 32:39

I'm not gonna lie derailed for probably half a day, right. I'll let myself have that time of like, I'm angry. I'm frustrated this didn't work how I wanted it to, but yet, you know, after a couple hours, I was like, but you know.

:: 32:54

The Sun still rose. I still woke up.

:: 32:57

And I have another chance to reapproach this.

:: 33:01

Differently and how do I want to do it different next time? You know? Yeah, right. And they still help people right at the end of the day, there were still, you know, there were still a number of people who were interested in what I was talking about, who were there for the lives, who were, you know, in my inbox. And we were, you know, hopping on sales.

:: 33:22

Calls and there was still a lot of really great stuff that was happening, so it wasn't a total sale here, but there were aspects of it that I could have, you know, let it put me into bed for three days crying because this thing didn't.

:: 33:38

Yeah. And it's most of it's in our heads. You do this to ourselves because nobody else even noticed.

:: 33:47

Oh yeah, totally, totally. There was one. There was one person that noticed that sent me an e-mail and said, hey, I just signed up for that challenge and I got about 5 emails from you all at the same time. And I was like.

:: 33:48

You know like.

:: 34:01

Ohh, thank you. Yeah, that's literally what I said I was like.

:: 34:01

Oh, thank you so much for letting me know.

:: 34:05

Happened to you happened to everybody else.

:: 34:07

Right. I was like ohh wow. Thanks. I will go and check that out right now.

:: 34:14

I love it when people help me with.

:: 34:16

Tech that way.

:: 34:20

And you know, Tech gets all of us. It's not like, you know, we're we're it's just me. I'm the only person who ever has this happened to me. And I think that the more that we can just roll with it and acknowledge that it's going to happen, it's not your fault.

:: 34:39

I mean, we cannot possibly hold ourselves responsible for knowing all of the absolutely 9 million different permutations of things that could happen because tech is always changing and you know.

:: 34:55

No matter how many times you practice something new that's going to show up.

:: 35:00

In the word, gosh, yes, yes.

:: 35:00

When you get ready to go.

:: 35:05

Just saying as I look over and.

:: 35:08

Make sure in the morning.

:: 35:15

Yes, yes. So Maggie, I know that you offer a an alignment session for people so they can.

:: 35:25

Just get on.

:: 35:25

The the phone with you and and chat about what they're doing.

:: 35:29

And how they're doing it and kind of get some guidance. You wanna talk a little bit?

:: 35:33

About what you're doing with that.

:: 35:34

Yeah, yeah, totally. So Ioffer free offer alignment sessions. They're about 20 minutes and we hop on a call and we talk about where you are, where you want to be and some of the action steps that you've been currently taking or some of the strategies that you've currently been working with.

:: 35:55

And a lot of times I would say 99% of people walk away from that call with, you know, two to three action items that they can.

:: 36:04

Implement that day right from me to say, OK, it sounds like you know you need a little bit of work on your offer. Maybe you need to fine tune how you're talking about it in order to really speak to your audience. Sometimes it looks like you know well, it looks like you maybe need to post a little bit more in order to gain a little bit more.

:: 36:25

Traction, you know, here are some content, ideas or types of content you can.

:: 36:31

Post to start generating engagement, offering some value and then actually like making offers. And I don't mean like just selling to everyone. Buy my thing. I mean like inviting people into your group, inviting people to join your e-mail list, inviting people to be on your podcast or whatever that thing is, right. Offers can take the form.

:: 36:52

Of like.

:: 36:54

Both paid for and free, and you're still making offers, so a lot of people. Honestly, most of the time on these offer alignment calls. That's what they need the most help with is how do I? How do I talk to people? How do I how do I connect with leads?

:: 37:10

So that they want to talk to me and so that.

:: 37:13

I can sell to them without sealing sale D, right? So I'm not just going into some of these DM's like hoping and praying to all of the things that this person wants to buy, that you're going in with some confidence to say, ohh, great. I'm so excited you.

:: 37:30

Commented on my post. I'm so thankful for this connection. You know like and have a real conversation so that you can.

:: 37:39

Really. Like, bring the human back to what you're doing and say. Yeah, I saw you commented on my post about what I do. I would love to hop on a call or send you some voice notes, explain more what I do and see if we're a fit to work together in some capacity.

:: 37:59

And that really allows people to kind of come off of this and out of this like bro marketing hustler, right. Like, I know when I started my businesses, like the hustle culture was.

:: 38:13

Crazy, right? Everyone was like, I've got my side hustle. I'm a boss baby, I'm a blah, blah blah, which can be exhausting, except for some people it works. For others it doesn't. I don't. I like my business to support my life so that I can be living my life right. And I know a lot of others.

:: 38:32

Want that too? And will there be times that you have to hustle? Yes, maybe put in some long hours every now and then. Sure.

:: 38:41

But you know at the end of the day, how can you have more conversations that lead to more sales? And that's a lot of what the offer alignment.

:: 38:49

You know, we talk a lot about that, like how many conversations are you having about your business every single day? It doesn't have to be hundreds. Honestly, for me, three to five conversations about my business every day really keeps my, you know, like leads full. It keeps my, you know, like calendar.

:: 39:10

Mostly full or full to the point where I feel satisfied. So that's a lot of what we talk about in the offer alignment call.

:: 39:20

And knowing your numbers is another big thing. You know how many people do you need to reach out to each day?

:: 39:23

Yes, and that that's also something.

:: 39:27

Right. Yeah, for sure and goals.

:: 39:29

And Mark your income.

:: 39:30

Yep. And that's something that I get into a lot in a lot of my one-on-one coaching is we dig into those numbers we dig into like.

:: 39:40

How much money do you want to make, right? What are your? What are your yearly goals? How much money do you want to make this year? How much overhead do you have? How much you know how much?

:: 39:54

Do you wanna pay yourself right? If you?

:: 39:58

If you want to pay yourself 50% of what you make and you want to make $100,000, well, you need to make $200,000 in a year in order to meet that goal. And there's nothing wrong with that. Absolutely nothing wrong with that. It just means we need to make sure that you are hitting those goals right and getting back to how many conversations.

:: 40:18

You need to have how many offers can you make?

:: 40:22

So that people are in your world starting to gain that rapport, gain the know like and trust factor and so that you can then show your audience that you see them, you hear them, you understand them so that then they're.

:: 40:36

Pretty much pre sold, right? It's it's not a hard thing for them to say. Yes, right. They're seeing what you're doing. They're listening to the things they're hopping on your lives, they're, you know, binging all of your content.

:: 40:52

So that they're ready to be like, Oh my gosh, you have an opening. I'm. I'm in. Me, right. And that's really what I help. That's what I help clients do is get to that. So I live in the Midwest. I live in Wisconsin. So common phrase here where I live is, you betcha.

:: 41:11

So like I like to call them the you betcha. Clients where it's like, oh, you betcha. I'm in here. Here, take take my money. Like let's I I wanna be next.

:: 41:21

It takes about 7 hours of of content consumption to get to that point, you're with somebody that they're just like at the end of that, that amount of content that they've consumed from you. They're like, yeah, I'm getting on this call because I want my credit card sitting right here.

:: 41:27

Right.

:: 41:41

Next to me, right. I'm. I'm going to give it to her.

:: 41:45

It's just like.

:: 41:47

Going to see how how much she wants.

:: 41:50

Right.

:: 41:53

How bad is it going to quiver?

:: 41:57

Yes, but I also help clients learn how to like speak some of those numbers so that they're like I had. I had one client who, you know, she.

:: 42:07

She started getting on sales calls, and she's like, I can't say that number. I I can't say that number that I want to charge. And I said, well, OK.

:: 42:18

What is a number you can say?

:: 42:20

You know, and and it was like way lower. And I was like, OK, we've gotta meet like in the right. Like she was charging like I think it was 3K for three months and she was like, I can say 1500 and I was like, OK let's let's work on 2000. Right. Let's work on that. Because again, sometimes the brain needs proof that this will happen.

:: 42:41

And so you know, we worked through that and she was able to, you know, fairly quickly move from that like Ohh 1500 is still a little scary to like. OK, I'm ready.

:: 42:54

To charge 3000, I understand my worth. I understand that I am worth it, you know? And then after she hit that I was like, OK, well, you know, now we gotta work on the next level. You don't have to change it now, but.

:: 43:08

Like always, be kind of stepping forward again. Like you said before, right. Do you want to get off the highway here at this exit and stay here? Yeah, sure you can. But at some point, you're going to want to get back on the highway and test out some more, right. So how can we keep kind of pushing those boundaries to see where you're at? Because that's really at the end of the day, if you want to scale your business.

:: 43:31

You have to increase your prices. I mean you can certainly take on more people, right? You can do more, but a price increase will bump your numbers up far quicker than taking on the world.

:: 43:47

Yeah, it's easier to find two clients for 5000 a piece to have a 10,000 a month rather than 10 clients for $1000 apiece, right? Two different demographics 2 and the people that pay 5000 are going to get much better results than the people that pay.

:: 44:01

1000.

:: 44:02

Right. Yes, absolutely, absolutely.

:: 44:07

So those are just the basics.

:: 44:09

So how do people get in touch with you, Maggie?

:: 44:12

Yeah. Oh my gosh. So I am on Instagram and you can find me at Maggie Lynn with two N's.

:: 44:21

Coaching or on Facebook, you can find me may if you type in Maggie Lynn Olsen, you'll find me. I should pop up and then also my podcast. The chaos, The Clarity Podcast is on.

:: 44:37

A whole bunch of places, all the places.

:: 44:40

Most of the places right. Apple, Spotify.

:: 44:44

Pandora, I don't know. There's a bunch of them. I clicked all the buttons. So pretty much wherever you get your podcast, that should show up. And honestly, the podcast is one of my favorite places to drop.

:: 44:57

Tons of just golden business Nuggets. I try to do it on Facebook and Instagram but.

:: 45:05

Sometimes, like in Instagram, I love to be in stories, so sometimes there's a lot of little dots up there and then I realize like, this is a topic for the podcast, but any of those places come and find me. I absolutely love to hang out in my DMS. So if you have questions, my DMS are always open. It is me that.

:: 45:25

Is answering you so I don't have anyone. I I don't have an appointment set or anything like that in my DM's answering you. It is me. So I would love to connect with anyone who's ready to just chat about where they're at in business.

:: 45:42

And your website is maggielynnolson.com yes, and they can reach you there too.

:: 45:50

So what do you hope the audience takes away from this conversation today?

:: 45:55

You know, I really hope that they take away that, you know, anything in your business is possible.

:: 46:04

If you put your mind to it right, if you adapt and allow yourself to fail and grow and you know really just lean into again the possibility that this is working for you and it doesn't have to look like the next person, right?

:: 46:23

You are unique and that's what's really powerful about this industry. The coaching and content creation and course creation thought leaders is that.

:: 46:34

You know, you really get to let yourself shine in this industry, so if there's anything that they take away, it's just to know that you are so unique and all of your hopes and dreams are so possible.

:: 46:49

For sure. Thank you so much for joining me. Maggie, this has been a great conversation.

:: 46:54

Yeah, you're welcome. Thank you.

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